Swayve

Improving Usability of Maven Central and increasing awareness of Sonatype Nexus Respository

Website Design & Development

Style Guide

UI & Motion Design

My role

Website Design & Development, Style Guide, Motion Design.

Platform

Desktop, Mobile Responsive

Duration

1 month

Introduction

In a time when loyalty is tough to earn, traditional retention tools fall short by prioritizing scale over substance.
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I designed Swayve’s website to reflect their human-first philosophy highlighting that true retention is built on real relationships.

STYLE GUIDE

Website

The Swayve website was designed to feel conversational, not promotional using bold messaging, smooth scrolling, and intentional whitespace to guide users through the brand’s philosophy in a clear, engaging way.

Website Section

View Website.

COnclusion

Swayve’s website reflects a shift in how businesses approach retention, using bold messaging and a conversational design to encourage a fresh perspective on genuine customer engagement.

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