WorkAboutLet's Work

Zigcast

Improving the user experience of an advertising mobile product
Research
User Testing
Wireframes
High - Fidelity UI
Prototype

My role

User Research, Wireframing & Visual Design.

Team

Obinna Momah, Bernard Gabriel

Platform

iOS Mobile

Category

Media & Advertising, SAAS

Duration

2 months
Introduction
Zigcast, a digital signage startup, aimed to help small businesses effectively engage customers in physical spaces. However, small business owners often view advertising as an expense rather than a revenue-generating investment due to limited digital marketing knowledge and trust.

Challenge

Our research revealed a significant barrier: small business owners were skeptical about digital signage's effectiveness, mainly because of unclear ROI and complex processes. Owners needed a straightforward, transparent, and accessible solution to confidently invest in digital advertising.
Fig 1 - Market Research
Fig 1 - Market Research

OUR APPROACH

I collaborated with Bernard, a fellow product designer, to design an intuitive platform enabling business owners to easily create and place digital ads in physical spaces. We conducted competitive analyses on similar platforms like Uber, Yelp, and Instacart, and identified valuable insights, such as Optisign’s customizable screen sizes.
Fig 1.1 - Competitive Advantage

User Insights

Through remote interviews with five business owners, we observed firsthand their frustrations and identified pain points in navigating digital advertising platforms. The primary challenges were complicated workflows and unclear cost structures.
Fig. 1.3 - Old prototypes

Creating a Solution

We sketched initial concepts and developed user flows to simplify the process. Our solution featured a streamlined "campaign mode," enabling users to effortlessly create ads from templates and advertise across single or multiple locations. We also developed low and high-fidelity prototypes and a UI kit consistent with Zigcast’s branding.
Fig. 1.3 - Old prototypes
Fig. 1.3 - Old prototypes
Fig. 1.3 - Old prototypes
Fig. 1.3 - Old prototypes

TESTING & Feedback

Another round of user testing validated our solution. Participants found the streamlined campaign mode intuitive and appreciated the transparency in cost and ease of use. Based on their feedback, we refined the user interface, further enhancing simplicity and clarity.

RESULTS & REFLECTIONS

The MVP we created significantly improved the user experience, making digital signage more approachable and transparent for small businesses. This project underscored the importance of simplicity and transparency in digital advertising platforms, empowering small business owners to confidently invest in marketing to grow their businesses. 
Next : Helping merchants facilitate transactions better by improving bulk removal of card readers.Home
Copyright © 2021 OMJ